• About This Masterclass

    If you don’t have customers, you don’t have a business. Point, blank, period! It’s not enough to simply post content to Instagram and hope that your followers click the checkout button. Clear storytelling and marketing strategies that relate back to your target audience will do much more for your business than just winging it. 

    Having an understanding of your brand's target audience is one of the first and most important aspects to your marketing strategy. You need to understand why your ideal customer would want to purchase from you. Are you solving a problem for your audience? Can they afford your products? Are you having problems creating content for your target audience? Having issues buying inventory and not sure who you’re actually buying for?

    Can’t answer those questions? No worries! Register for this masterclass and I’ll walk you through the entire process of creating, identifying, and communicating effectively with your ideal and/ or current audience. Refine your target audience and truly understand what makes them unique.

    This masterclass will cover...


    • Identifying your mass market 

    • Defining your brands niche

    • Understanding the importance of identifying your target audience

    • How to segment your audience (market segmentation)

    • Creating buyer personas

    • Conducting market and competitor research

    • Understanding your audience’s pain points

    • Organizing an efficient customer journey

    • Creative storytelling to communicate with your audience


    So, what’s included?

    • Target Audience Workbook: This is a multipage downloadable PDF workbook that will help you to establish and define your tribe of consumers. It has been designed to help you get as specific as possible about your ideal customer. This workbook will be sent to you via email 48 hours ahead of our masterclass. 

      • Target audience outline

      • Buyer persona + customer profile

      • Market segmentation

      • Emotional mapping

      • Customer pain points

      • Content brainstorm

      • and more!

    • PDF download of the entire presentation


    ***Please do not share this replay link with anyone. Those who do not comply with this rule will be revoked for watching the replay.***

    Who Are You Talking To? Webinar Replay